For any business continuity or contingency plan, market diversification is crucial. Relying on any specific customer base or market sector can leave a business vulnerable in a downturn. Exploring other markets can provide different revenue streams to help keep your business afloat.

The federal government is the world’s largest buyer of goods and services. Your state and local governments also have many of the same needs as your traditional B2B customers. And many of these entities have goals for working with small businesses.

Join the Lehigh University PTAC as we discuss:

• Certification programs
• Contracting terminology
• Marketing and Market Research